TEGA

Architected and executed full-funnel growth strategies spanning paid digital, organic, partnerships, and lifecycle, owning acquisition, retention, and referral across consumer and B2B product lines.

Built and led a high-performing marketing function, setting brand direction, managing agency and vendor relationships, and aligning growth initiatives cross-functionally with product, data, and commercial teams.

Drove capital-efficient acquisition by continuously optimizing cost-per-acquisition across channels, managing diverse budgets (lean to scaled), and building robust measurement infrastructure for data-led decisions.

Oversaw transaction volume growth across 20+ active corridors, with the flagship CAD-NGN corridor consistently accounting for the majority of platform transaction count and value.

Led end-to-end production of Founders Connect documentary slate, overseeing concept development, pitch strategy, narrative arc, interview direction, and go-to-market packaging.

Drove full-funnel marketing for the Black Builders Summit, spanning brand strategy, sponsor acquisition, content marketing, community outreach, and communications.

Developed application funnel design, sponsor playbooks, and comprehensive marketing strategy for summit editions, positioning the Summit as a curated, high-signal event within the African startup ecosystem.

Scaled Africhange's registered user base by over 900% since 2020, achieving month-on-month acquisition peaks through targeted diaspora campaigns across UK, Canada, and US corridors.

Maximized digital marketing success through strategic SEO, SEM, content marketing, analytics, and social media monitoring.

Established and managed relationships with internal and external business stakeholders, including media buying and digital creative agencies.

Leveraged data to identify new growth opportunities, measure performance, and optimize campaigns, conducting A/B testing to refine strategies.

Planned and executed integrated online and offline marketing strategies, overseeing influencer, vendor, and co-brand partnerships to expand market reach.

Tracked marketing performance data, producing monthly management reports and advising on campaign creative direction based on analytics and competitor intelligence.

Provided regular reporting and updates on key performance indicators, highlighting successes and areas for improvement to executive leadership.

Launched and grew Cryptofully to $829,000 (£595,789) in transaction volume within 5 months, demonstrating sustained product-market fit prior to regulatory closure.

Drove 30-60% month-on-month transaction growth consistently across the product's active lifespan through targeted acquisition and onboarding optimization.

Acquired 6,000+ registered users and 13,500+ downloads (5,000 Play Store + 8,500 Transsion Audience Network) across a 7-month window via a multi-channel distribution strategy built from zero.

Achieved a 620% increase in customer acquisition over 3 years through paid digital campaigns across Google Ads, Instagram, and Facebook.

Grew social media follower count by 833% through editorial calendar adoption and multi-channel content management.

Developed marketing budgets and KPIs aligned to brand positioning and lead generation objectives.

Built a 200K+ user base over 5 years at a consistently sub-$6 cost-per-acquisition, scaling annual acquisition volume nearly 4x from launch while sustaining capital efficiency.

Achieved a 115% conversion rate from paid marketing channels using robust lead generation frameworks.

Developed a conditional email marketing campaign based on user platform interaction, improving retention by 10%.

Managed content strategy across corporate website and social media assets, ensuring consistent brand voice and messaging.

Employed marketing analytics across social, web, and SEO to surface actionable insights, optimizing content performance.